Our Story – Rheeal by Ria 🤍
Rheeal by Ria was born from love, courage, and a dream that didn’t wait for perfect plans.
It began at home — with emotions, handmade art, and a belief that jewellery can carry stories, not just style.
Our Journey:
I started Rheeal by Ria without knowing how marketing works, what business promotion means, or how much money is needed to start a brand. I didn’t have strategies — I only had passion in my heart.
Every time I made a piece of handmade jewellery, it felt deeply emotional and self-proud. Each necklace, bracelet, anklet, and phone charm carried a part of me. I fell in love with every piece I created.
That love sparked a simple thought — What if people could feel what I feel while making this?
Why Handmade Matters to Me?
Made with Emotion, Not Machines
I believe handmade jewellery has a soul. Each piece is unique, just like the person who wears it.
India is full of people who value emotion, creativity, and authenticity. I believed there would be people who would truly connect with what I create — and that belief gave me the courage to start this small business from my home with limited resources but unlimited hope.
Quality Is Non-Negotiable
To sustain this dream, I never compromise on quality.
Even if it means processing fewer orders or spending more time on quality checks — every piece is handled with care, patience, and love. Because when something is handmade, it deserves time.
Many customers tell us they can feel this warmth and love when they receive their jewellery — and that means everything to me.
More Than Jewellery — A Purpose
But Rheeal by Ria was never just about jewellery.
Growing up in the same area where I was born and still live today, I’ve seen many married women believe that their lives are meant only for household work. Over time, they forget how to dream for themselves. Their needs, passions, hobbies — slowly fade away. What hurts more is that this belief often gets passed down to daughters and daughters-in-law.
Yes, India has modern cities and evolving cultures — but there is still a large part of our country where a woman’s life is seen only as fulfilling family needs, with no understanding of the value of self-earning and independence.
That reality stayed with me.
So I promised myself — if Rheeal by Ria grows, it will grow with a purpose.
I want women to join me, create from their homes, earn with dignity, and feel the pride of spending on their own needs and likings. I want them to feel the joy of independence — the same joy I felt while creating my first piece.
Our Team
Ria Das
I am dedicated to infusing each piece with artistry and passion, ensuring that our jewelry not only dazzles but also tells a unique story.
Vishal Kakadiya
I’m dedicated to driving our technology and marketing efforts, ensuring our innovative designs reach and inspire a global audience
This Is Rheeal by Ria
Rheeal by Ria is a small, homegrown handmade jewellery brand built on emotion, empowerment, and passion.
I truly love what I do.
It fills my everyday life with experience, excitement, and purpose — and I hope every piece you wear makes you feel special, confident, and connected.
Thank you for being a part of this journey 🤍
Got questions?
Contact us anytime—we're here to help